Santiago 2023 works along Image of Chile through sport

Working to make all of Chile feel part of the organization of the Pan American and Parapan American Games Santiago 2023, is one of the main objectives that the Corporation seeks in making this collaboration alliance with Image of Chile . It will certainly be a great platform that distinguishes and positively positions our country throughout this process towards the Games.

Santiago 2023 will be for the next three years, the ambassador of Chilean and Pan American sports, whose engines are high-performance athletes, sustainable legacy and community, in a unique opportunity to publicize our country's identity towards the world. The wealth, diversity and talent that characterizes us are integrated into the image of these Games. 

This new alliance between   Image of Chile   and Santiago 2023, aims to give greater visibility to this world-class event than at the same time, it translates into an opportunity to amplify characteristic attributes of our country, such as the territory, culture, identity, in addition to the talent of Chilean athletes. It will be a key post-pandemic instance for Chile, a country that will receive international events again.

The Executive Director of Santiago 2023, Felipe De Pablo, especially excited about this alliance comments: "The organization of this mega sporting event must seek strategic partners that lead us to promote it, not only in Chile, but abroad. It is of crucial importance for the success of the Games. That's why we're tremendously proud to have joined hands with Image of Chile, which will help us get out into the world, to show what Chileans are doing for the most important sporting event for the Americas. They have extensive experience in revealing the best attributes of this precious country, of our identity, of our treasures. We have sealed with this agreement a passport stamped towards the whole world for The Games of Santiago 2023".

On the Image of Chile side, Constanza Cea, Executive Director of the public-private institution responsible for promoting our country abroad and guardian of the "Marca Chile", the seal of all Chileans, states that: "We are happy to sign an alliance with Santiago 2023. Sports and national athletes have always been real ambassadors of Image of Chile, because their talent and effort have reached all corners of the world. This collaboration makes a lot of sense, because it will help us to show to millions of viewers in the world the best of our country: its territory, its diversity and its talented people. This event will undoubtedly be an opportunity to strengthen our country's image and unite as Chileans around sports ”.

The Pan American and Para Pan American Games Santiago 2023 are already working in the organization of this event that is expected to bring to Chile more than 8,000 athletes from 41 countries of America and thousands of tourists in a sustainable event, focused on the athlete and linked to the community.

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